What are Automated Rules?

Automated rules are used by paid marketing professionals to automate manual optimisation processes across their Facebook and Instagram Campaigns.

Rules can be applied at the Campaign, Ad Set or Ad level to take action based on performance, measured by metrics such as ROAS, CTR and CPA.

The Background

The rapid growth of Facebook and Instagram marketing has resulted in a highly competitive, oversaturated advertising platform - albeit one that can reap great rewards - where businesses can struggle to make themselves heard.

An eye-catching, well targeted ad is no longer enough to stand out from the crowd and marketers are required to constantly monitor and tweak campaigns in order to get their required results.

Anyone who tries to manually monitor and optimise their Facebook and Instagram ads using Ads Manager or Power Editor knows just how time consuming an activity it is. Not to mention clunky and frustrating.

This is where automated rules come in.

Automated Rules for Paid Media Campaigns

Automation is standard operating procedure in many marketing practices, from email sequences to messenger bots, and the use of automated rules in paid media campaigns is becoming more and more commonplace for marketers seeking a way to achieve the results they desire without the need to babysit their ads.

Automated rules are customisable, set up to either notify you or take action on your campaigns, ad sets or ads based on what you define as poor or strong performance.

Whether you want simple rules to stop overspending or complex workflows to scale your manual bidding strategies, automated rules will replicate the action you would take in a given situation - in a fraction of the time.

"Automation is not our enemy... automation can be the ally of our prosperity"

Lyndon B. Johnson

Rules in action

Automated rules are informed by you.

You know what constitutes a strong or poor performing campaign, ad set or ad for your organisation, and you can use this information, and the metrics that matter to you, to automate your decisions and actions.

This might be something as simple as:

  • Pausing an ad if lifetime Spend > £15 and CTR < 1.5%

Or more complex such as:

  • Increase budget of ad sets tagged 'CONVERSION-CAMPAIGN' by 10% between 2am and 3am every 2 days if ad set ROAS > 4 and Purchases > 1 in the last 4 days (But ignore Sundays and Mondays)

Let’s face it, no matter how individual we may think our choices are, the strategies we use in managing our campaigns all involve making changes on a computer based on digital data that we interpret and act upon. A computer can do this. And do it better.

If you're spending more than $20 a day on Facebook and Instagram campaigns, you're probably spending double that in the time you take to monitor your campaigns.

It's 2018. Get a computer to carry out your optimisation actions for you, across all your ad accounts, with no mistakes - in a fraction of the time.

Leave your desk life. Live your best life.

Go to the top