Before using TrustAds, Will and his team were manually monitoring their Facebook and Instagram ads.
In the early days of his business, CEO William Alexander would find himself chained to his desk until gone midnight - every night - monitoring his campaigns to ensure the necessary ROAS would be hit.
Working with large budgets and using manual bidding strategies, Will estimates that over one third of his working hours were spent on this one repetitive task, every week.
After losing $600 in one hour by simply leaving his desk (and consequently ads) unattended, he swore to never let that happen again.
All of William’s decisions could be automated. Even manual bidding strategies. By considering the actions he takes and when and why he takes them, he was able to set up rules in TrustAds to take action on his behalf, 24 hours a day, 7 days a week, no chains or desk required.
Using the rule library, he was able to easily select, apply and tweak rule templates designed for real-world objectives and make them work for him.
With a variety of business metrics to choose from, it was easy for Will to hand over control to his rules knowing that they’d kick in based on the ROAS requirements he set out.
With TrustAds, Will was able to say goodbye to his desk and free up that crucial third of his working week, knowing that he no longer had to manage his ads to ensure they were working for him.
He estimates that the tool has saved his company 4-6 hours of work per day, and as he charges $100+ an hour for his consultancy time, that works out to $600 more his business can gain on a day to day basis.
Not only has the tool saved him time, it’s prevented any overspend on profit-draining ads and overall he estimates that it’s saved the company $40,000.
It’s not all about business though. We work hard so we can play hard. The freedom TrustAds has given Will means he’s able to spend more time on his bike and take road trips with his wife Sam.
He’s confident to spend more on his advertising, even when travelling 3-5 days at a time without an internet connection.
Now that’s what we call a solid ROI. (One of our many other metrics, coincidentally).
Meet William Christopher Alexander, the man with three first names (so good they named him thrice). He loves travelling, eating fine foods and driving fast cars and motorbikes.
Will is an entrepreneur, owner of a yoga brand and founder of the Cartels Mastermind. He’s previously owned a number of other e-commerce stores and traded in stocks and cryptocurrency.
Sitting at the head of a team of 8, Will’s brands are responsible for $750,000 in Facebook advertising spend in the last 6 months alone at a healthy profit margin.
Increase in Ad Spend
Saved in advertising costs
Increase in Facebook Ads ROI
Time saved per day
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