E-Commerce Case Study

How the owner of LGBT Brand was able to save 6 hours a day whilst profitably scaling her Facebook Ad spend by 20%

William Alexander

The Problem

Rizala was spending much of her day trapped to her desk managing her Facebook Ads, ensuring that they didn’t overspend and that her ads budget was being spent profitably.

She knew she wanted to scale the number of ad sets she was managing in order to grow her business but didn’t want her workload to scale with it. She wanted to be more mobile, location independent and free - without having to pay for a new member of staff to manage her ads.

It wasn’t just about cost either, using a specific and advanced advertising strategy, she wasn’t comfortable handing over the reigns to anyone else, particularly when it would involve managing her ad account outside of typical business hours which would involve the need to be contactable in the time she should be enjoying her life.

Like many of us, she wanted the freedom that success grants, to work hard and be able to enjoy the benefits, but the need to babysit her all important ad account was preventing this.

Rizala tried an alternative to TrustAds, that she ultimately found to be a flawed software whose rules wouldn’t always trigger, resulting in ads that should have been paused continuing to spend and eat into her profits.

Not only this, but the software provided charged based on % of ad spend, so Rizala found herself still having to manage her ad accounts, ensuring that she wouldn’t spend too much and be charged more - not ideal for her desire to scale.

Rizala's Problem

The Solution

After her initial experience with a competitor, Rizala was understandably cautious about trialling TrustAds.

Rather than hand over control straight away, she opted to use the ‘Notify’ feature, where the rules would let her know of any worrying changes in her ads or opportunities to scale - but not take any action. This way she was able to gain the confidence she needed that the tool was working properly before handing over the reigns.

Using the training videos in the learning centre and browsing the template rule library, Rizala was able to go beyond basic rules and learn how to translate her complicated strategy into a sequence of automated rules that could replicate her way of working.

With TrustAds never charging based on % ad spend, Rizala was able to confidently spend more and more on her advertising spend, knowing that her workload - and bill - would never increase.

Rizala's solution

The Results

After testing the tool and feeling educated enough to automate her workflow, Rizala was able to confidently increase her advertising spend by 20% in 2 months, doubling her ROI in the process.

Not only this, her time spend managing ad spend - up to 6 hours a day - was now completely free for her to do with what she pleased.

She can now manage more than 1000 adsets simultaneously, with any time spent on ads only given to the design and creation stage. Once launched, they’re looked after by her rules in TrustAds.

Most importantly, Rizala is now free to enjoy the fruits of her labour and spends the time TrustAds has saved her pursuing other ventures, launching more products at scale as well as hanging out with her dog.

Rizala's Results

The Company

Meet Rizala Carrington. She enjoys pottery, learning guitar and travelling around the world with her partner.

She’s an E-commerce brand owner serving the LGBT community and for the past 5 years has been selling physical products online, leveraging Facebook and Instagram ads as her main source of traffic.

Heading up a team of 3, Rizala and her brands have spent over $250,000 on Facebook ads to date.

The Company

The Numbers


Increase in ROI


Increase in ad spend

6 hours

Saved per day


Increase in dog cuddles

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