An overview of what automated rules are, and why they're used in advertising
Who uses automated rules?
Automated rules are used by paid marketing professionals and businesses who value their time and money.
Manual ad management is costly, time consuming and prone to human error.
Rules are used to eliminate these problems, by automating ad management across Facebook, Instagram and Snapchat campaigns.
What do the rules do?
They are capable of carrying out the actions you would usually take - but across all of your ad accounts in an instant - 24/7.
Automated rules are customisable.
You can set them to either notify you or take action on your Campaigns, Ad Sets, or Ads based on what you define as poor or strong performance.
Want simple rules to stop overspending? Complex workflows to scale your manual bidding strategies? Automated rules will replicate the action you would take in a given situation - in a fraction of the time.
Whether this be simple rules to protect your Campaigns from poor performing ad sets, or complex rule combinations to mirror your aggressive scaling strategy - automated rules will replicate the action you would take in a given situation - in a fraction of the time.