How ROAS is calculated in Facebook
What is ROAS?
ROAS stands for Return On Ad Spend. It's how much money your ad earned compared to the total amount paid, based on data from your pixel, app or offline event set.
Why use ROAS as a metric?
Return on ad spend shows whether your ad is profitable. The higher the number, the greater your return. Your ROAS goal will depend on your profit margins.
How is ROAS calculated?
Return on ad spend is calculated as: Conversion value / cost.