How do I create a pause rule?

How to create a rule to automatically pause your campaigns, ad sets or ads in Facebook, Instagram or Snapchat

Pause rules are great ways to automatically protect yourself from wasted spend on poor performing ads or ad sets. You might also want to use them to stop campaign overspend if you're managing multiple client accounts.

First things first, login and head to the rule creator.

Creating a pause rule in TrustAds

1. Select your platform

Here you'll choose Facebook (inc. Facebook, Instagram, Messenger and Audience Network) or Snapchat.

2. Select your ad account(s)

You'll be presented with a list of all available ad accounts under your chosen network. Tick each one you want the rule to run on (one rule will be created per ad account).

3. Select your ad level

Choose whether you want your rule to run on your Campaigns, Ad Sets or Ads

4. Set the ad level status to Active

You can only pause campaigns, ad sets or ads that are currently running.

5. Select the time period you want the rule to consider

The rule will only consider this time period when reviewing your campaign, ad set or ad.

Tip: If you're creating an early warning rule, Lifetime is the best option. If you're looking for longer term protection you might consider Last 3 Days

6. Select your metric(s)

Set the criteria you want your campaign, ad set or ad to meet in order to be paused by your rule.

e.g. Spend = X and Purchases = 0

Tip: Remember to add a 'name contains' or 'name does not contain' metric if you want your rule to ignore (or only run on) specific campaigns, ad sets or ads.

7. Set your rule action to Pause Advertising

This is perhaps the most obvious selection you need to make when setting up a pause rule!

8. Set your rule name and description

If you're unsure what to put here, treat these as the 'what' and the 'why' of your rule. Consistent, helpful naming conventions will ensure it's easy to keep track of your rules.

e.g. 'Pause Ad Set if Spend > X and ROAS < X'

That's it!

Simply hit save and activate and your Campaigns, Ad Sets or Ads (whichever ad level you chose) will be paused as soon as they meet your chosen criteria!

Bonus Options - Set custom frequency and/or scheduling

If you want your rule to run as often as possible, 24/7 you don't need to touch these settings. Your rule will by default run 24/7 every 15 or 30 minutes (depending on your subscription).

If you would like to adjust how often your rule runs, you can choose a different option from the Frequency dropdown.

If you would like your rule to run on specific days of the week, run a maximum number of times or run from, to or between specific dates then select Custom Scheduling.

Related Articles