Your guide to the metrics available for your campaigns on Snapchat
With so many metrics available to advertisers on Snapchat, it can be hard to know which to use.
Here's your guide to all of the metrics available for your automated rules - we'll organise them A-Z just to keep things simple:
A
Add to cart
The total number of times a user added an item to their cart in your app or website in your App or website
Average screen time
The average number of seconds spent watching your Ad across all impressions
Average value of purchases
The average value of purchases made in your app or website
C
Cost per add billings
The average cost per user adding their billing information in your app or website
Cost per app opens
The average cost per user opening your app
Cost per checkout starts
The average cost per user starting a checkout in your app or website
Cost per content views
The average cost per user viewing content in your app or website
Cost per impressions
The average cost per 1,000 impressions
Cost per level completions
The average cost per user completing a level
Cost per page views
The average cost per user viewing your page in your app or website
Cost per purchases
The average cost per purchase made on your app or website
Cost per saves
The average cost per The total number of saves made in your app or website
Cost per searches
The average cost per user completing a search in your app or website
Cost per sign ups
The average cost per user signing up in your app or website
Cost per swipes
The average cost per user swiping up on your ad or tapping the CTA to view the attachment below
Cost per video views
The average cost per video view
Video view criteria: At least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
Cost per view completion 25%
The average cost per Snap watched to 25% completion
Cost per view completion 50%
The average cost per Snap watched to 50% completion
Cost per view completion 75%
The average cost per Snap watched to 75% completion
Cost per view completion 100%
The average cost per Snap watched to 100% completion
I
Impressions
The total number of times your ad was served
N
Number of add billings
The total number of times a user added their billing information in your app or website
Number of app openings
The total number of times a user has opened your app
Number of checkout starts
The total number of times a user started a checkout in your app or website
Number of content views
The total number of times a user viewed content in your app or website
Number of level completions
The total number of times a user has completed a level
Number of page views
The total number of times a user viewed your page in your app or website
Number of saves
The total number of saves made in your app or website
Number of searches
The total number of times a user completed a search in your app or website
Number of sign ups
The total number of times a user signed up in your app or website
P
Purchases
The total number of purchases made in your app or website
Purchases value
The total value of purchases made in your app or website
R
ROAS
Return on ad spend: The total dollars driven in your app or website from your campaigns, relative to your media spend
ROI
Return on investment
S
Screen time
The number of seconds spent watching your ad
Spend
The total amount spent on your Ad Campaign to date
Swipes
The number of times your ad was swiped up on or the CTA was tapped to view the attachment below
N.B. Attachments can only be viewed when Snapchatters opt to swipe up on or tap the CTA
T
Tag
This is where your campaign, ad set or ad has a specific tag within the name. This metric allows you to exclude or include tagged items from your rule.
V
Video views
The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
View completion 25%
The number of Snaps watched to 25% of duration
View completion 50%
The number of Snaps watched to 50% of duration
View completion 75%
The number of Snaps watched to 75% of duration
View completion 100%
The number of Snaps watched to 100% of duration